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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad - Digital

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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad

List Price: $14.99    Our Price: $10.19

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Digital -
Free Press

Availability: Available for download now

Author: Michael A. Cusumano

More books by Michael A. Cusumano

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Customer Reviews

Solid Overview of the Software business

Cusumano presents a solid overview of selected topics relevant to the software business. He focuses on the following topics: strategy for software companies, best practices in software development, and software entrepreneurship. He makes use of case studies and provides insight on the inner workings of Microsoft, IBM, Netscape, Business Objects, and i2. In the chapters discussing strategy, he analyzes product versus service focused organizations. He also discusses market segmentation and whole product solutions as described in Geoffrey Moore's "Crossing the Chasm." With regards to best practices in software development, much of the material is from "Microsoft's Secrets." Cusumano describes the pitfalls of waterfall development and describes the key concepts of Microsoft's synch and stabilize technique. A few pages are devoted to outsourcing and specifically the rise of the Indian software business. I would have expected more analysis on some of the newer agile development methods -- such as XP. Lastly , Cusumano covers software entrepreneurship. He provides an eight point framework to evaluate a software start up. Does it have the following characterisitcs ?
1. Strong management team
2. Compelling new product, service, or hybrid solution.
3. Strong evidence of customer interest
4. An attractive market
5. A plan to overcome the credibility gap.
6. Business model showing early growth and profit potential
7. Flexibility in strategy and product offerings
8. Potential for large payoff to investors.
The text also has a useful appendix with income statement analysis of Business Objects and i2 , and growth comparisons between various organizations. There is nothing in the text I would consider groundbreaking, but it is a solid overview of the software business appropriate for software managers and entrepreneurs.


Very good content ... but not printable

I've been reading the digital version of this book. I consider the content good, but the fact of havig to read it on my pc, because isn't printable, is a real Pain.. why not? I bought it anyway !! Think in your foreseas readers for God's sake!!


Good info - did this guy have an editor

Lots of great information - presentation is a little rough - this reads like a great 1st or 2nd draft - I still recommend.


Related Areas: Business & Economics-Careers - Science & Technology, Business / Economics / Finance, Computers-General
 

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