Buy Used/3rdParty More product information Find other editions (Softback, Hardback, Audio, etc)	The Southwest Airlines Way List Price: $24.95    Our Price: $16.47 You Save: 34% Digital - McGraw-Hill Availability: Available for download now Author: Jody Hoffer Gittell More books by Jody Hoffer Gittell Features: Download: Adobe Reader Don't have the Adobe e-Book Reader? Click here to download it for free.
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Customer Reviews Packed With Knowledge! If you've wondered what's behind Southwest Airlines' uncommon success, wonder no more. Author Jody Hoffer Gittell lays it all out in The Southwest Airlines Way. Gittel, a university professor, explains that at Southwest Airlines, relationship building and collaboration aren't just given lip service - they're a condition of employment. This is an excellent case study of the airline and its competitors, wherein Gittell reveals the characteristics that make Southwest shine, traits other airlines have tried hard to emulate. She makes a compelling case for the power of relationships inside, outside and at all levels of the corporate hierarchy. Meticulously researched and offering abundant industry testimonials, this corporate exploration doesn't feel like yet another marketing book. We think this excellent exposition is just the ticket for corporate leaders who want to know not just how Southwest did it, but how they can do it too. Great research;super book on facing competitive challenges i Many business owners often ask the question: How can my business become more successful, more profitable like some specific business they may know of or have read about in a business periodical. There are numerous books published in the "how to" area; Jody Hoffer Gittell's book, The Southwest Airlines Way, is, in my opinion, THE book for any manager in any type of business to not only read but to implement any number of the suggestions made in the book to face competitive challenges faced in their own business. After reading the book I was particularly impressed with the amount of and time spent gathering research for this impressive business book. The author explains very well many practices that Southwest utilizes in it's business that has sustained it's success of 30 years of growth and profitability. As I read the book, and unlike many books that one reads a few pages at a time, I could hardly wait to turn the page to continue reading about the superior theory of relational coordination as developed by the author. I suppose the author could have chosen some other type of industry and company to research and write about but in a time that many many airlinesare bleeding "red ink", going out of business or filing for bankruptcy, the author writes about perhaps the most successful airline ever in the USA. In the book the author writes: "However, the Southwest model is still not well understood." I can understand why: not enough managers have read this exceptional book! Therefore my conclusion can be stated as: Memo to Managers: If you "Don't Get It"-Get It! -this book. As the Executive Producer and host of the highly acclaimed business tv show, "Business Beat Live" on which Jody Hoffer Gittell was a guest, I have read hundreds of business books and interviewed their authors; in my opinion this book ranks a "10". Read it and you'll see why. Packed with Knowledge! If you've wondered what's behind Southwest Airlines' uncommon success, wonder no more. Author Jody Hoffer Gittell lays it all out in The Southwest Airlines Way. Gittel, a university professor, explains that at Southwest Airlines, relationship building and collaboration aren't just given lip service - they're a condition of employment. This is an excellent case study of the airline and its competitors, wherein Gittell reveals the characteristics that make Southwest shine, traits other airlines have tried hard to emulate. She makes a compelling case for the power of relationships inside, outside and at all levels of the corporate hierarchy. Meticulously researched and offering abundant industry testimonials, this corporate exploration doesn't feel like yet another marketing book. We think this excellent exposition is just the ticket for corporate leaders who want to know not just how Southwest did it, but how they can do it too.

Related Areas: Business & Economics, Business & Economics-Corporate & Business History - General, Business & Economics-Industries - Hospitality, Travel & Tour, Business & Economics-Leadership, Business / Economics / Finance, Corporate & Business History - General, Industries - Hospitality, Travel & Tourism, Leadership