Customer Reviews
A word to the wise
This book gives the reader wisdom and insight in things to think about before you start a business. Mr. Godin's willingness to share his experiences is greatly appreciated by this reader.
Excellent book
This book is an example of what a business book should be -- plain advice about how to go about starting and running a business. Seth Godin's book is the equivelant of having a very experienced business advisor to assist you. This is not a book about conceptual business ideals, this is a practical guide to managing the important aspects of business - cash flow, revenue, sales, etc.
Get your business startedn
The Bootstrapper's Bible has a extremely pragmatic approach to starting a business without capital. Having the discipline to follow the basic recipe outlined in the book could greatly reduce your likelyhood of starting a failing business. Without forcing you to write a huge business plan this book gets you consider the extremely important aspects of a business such as:
- Thinking through your profit potential(as well as cost)
- Determining where you will capture profit
- Finding who your customers are and why they will switch to buy from you (better be more then must cost)
- Who the Competition is and where they will come from
- whether to be a Freelance or entrepreneur
If you have dreamed of starting your own business, but don't know where to start... start with this book. This won't be the end of your journey, but it will give you an idea of where to start.
