Customer Reviews
Identifies the foundations for great relationships
This is a great book for anyone who wants to take his or her client relationships to the highest possible level. I am intimately familiar with a vast amount of literature on selling, but nothing I've read does as good a job at getting to the heart of what really creates lasting relationships. Clients for Life is interesting, entertaining, and successfully blends practical examples and cases with higher-level concepts. As head of global sales & marketing for a technology company, I manage large, sophisticated Fortune-500 accounts, and I found a great deal of original, immediately-usable insight in this book.
This book will transform your role with clients
This is one of the most fresh, insightful and frankly interesting business books I've read in a long time. It goes to the heart of how you add value with your clients, using highly original examples and frameworks that include some fascinating profiles of famous advisors like JP Morgan and David Ogilvy.I found the chapter on judgment ("An Eye for Winners") the clearest and most thought-provoking discussion of this subject I've ever come across; other chapters on trust, independence, big-picture thinking, and the pitfalls of client relationships were equally penetrating. This book is about much more than keeping clients--it really describes how to become a great contributor to any type of business relationship, whether with a client, a boss, or as a mentor to someone. This is a gem of insight that can help readers transform their role with clients.
Delivers as advertised
I'm a personal/professional development coach and have put into practice the wisdom of this book, with gratifying results. What more can I say? Heavy on the theory and rationale, it helped me see that I was going in the right direction giving exceptional service and really welcoming clients into my life. Many tips on how to develop these relationships in language easy to understand. I give it 5 stars.
